I was talking with one of the coaches on the EntreResults team recently about momentum, and I started thinking about what that means in business. You know when you have momentum and when you don’t. You know when you’re gaining or losing momentum. Yet it’s still this intangible thing. So we’re going to talk about how you can get as well as keep momentum in business. Here are the six steps:
1. Start moving the chains. Move the bus. You’ve got to do Take action. You have to start in order to get the business going in that right direction. If you don’t, you’ll never gain momentum.
2. Sprint. This is what I’ve discovered in business development—in the beginning stages of business, of gaining momentum, you really have to sprint. You have to go hard at the beginning of anything you’re trying to launch, anything you’re trying to move forward with. A new business, a new service, a new product, it doesn’t matter. You’ve got to sprint at first.
3. Systematize. You start, you sprint, and then you have to put together a system so it can continue running when you’re not there.
4. Sustain the momentum. After systematizing, you have to take a break because you can’t sprint forever. When you take a little break, you’re going to see if you’ll be able to sustain that momentum as a company. If you don’t ever take a break, you won’t know whether or not you’ve built up enough momentum so that it’s sustainable in the long term. Take a step back and see if others can run the system in your stead, or check if your automation works as expected.
5. Simplify. Once you have a sustainable system in place, what usually happens is you’ll realize that you may have overcomplicated some steps and now need to make them simpler. For example, in marketing, you might be generating leads 9 different ways. A few of them are working wonderfully, some are okay, while others aren’t working at all. Maybe the best course of action is to follow the 80/20 rule and just focus on the methods that are working best.
6. See. This is probably the most difficult step, really. You have to see and look into the future. Predict what’s going to happen. Let’s say you started a program for your company. You’re sprinting, had it systematized. It’s sustainable. Simplified. Everything’s working really well and you have the momentum going. But the reality is that your business environment changes constantly. You have to see into the future in terms of economic trends that will happen, competitors who’ll enter the space, new innovations that’ll affect your efficiency, etc. Sometimes you have to start the cycle all over again because of a change that’s out of your control.
Those are the six things you need to do to build and maintain momentum. Remember, you can do all of this right and still lose momentum for short periods of time. Don’t be discouraged, keep taking action, and have a better than amazing day.