Today, we’re going to look at 4 unusual ways to generate leads and gain more business coaching clients through networking. As a result, generate sales. When I say unusual, it’s not because they’re weird or anything like that, but rather because they’re out of the norm. Most people don’t do these things, and they’re missing out.
1. When you’re in a networking event or situation, be memorable
Be different. Bring a visual to explain what you do, what your coaching business is all about. Perhaps you can provide value, some way to add to every single conversation you have. Or maybe just be creative with the way you go about giving your ten- or thirty-second introduction.
2. Be aggressively good
Most people are very unaggressive in networking, meaning they’re not getting everything they could out of the events they attend. This is not the best way to generate leads. What does being aggressively good look like? When you meet someone and build a relationship, refer business to them aggressively. Or, aggressively go after one-on-one meetings so you could discuss how to better help each other out. Be very intentional. I’m talking about being aggressive in a good way, of course. Don’t push or hassle others endlessly.
3. Have a giveaway or handout that people can leave with
Now, business cards are certainly the norm. But maybe make the card different or unusual so you can stand out. Aside from that, what other giveaways can people walk away with? Leave them with something, either physically or digitally if you can get their email address.
4. Engage people online
Maybe you’re meeting people face to face but you should also engage with them online. Connect with them on social media. Ask them to join your mailing list. You can even send them educational videos or documents. Go beyond just the physical face-to-face; make sure you have an online presence as well.
Start by focusing on just one of these 4 unusual ways to network, and you’ll put yourself in a better position to generate leads, which hopefully will result in more coaching clients and more sales for you. After all, that is the goal of marketing. So go out, have fun, and take action.
Do you have other new ways to network with your business coaching clients? Share your thoughts by emailing us!
Make it a better than amazing day!
