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Hello everyone, this is Jared, the founder of EntreResults. Today, I’m back to show you how to use personalized Marketing to empower your business. As a coach or trainer, this blog post is for you. What I’m going to cover is geared specifically towards you, but it can be applied to many other businesses as well.
When it comes to the coaching profession, it’s great to automate sales and marketing. It’s good to have systems in place that run without you. Having said that, you’re always going to have times when you need to keep things personal in marketing.
Today, we’re going to discuss how to do Personalized Marketing. More specifically, I’m going to go over 3 ideas to create the personal marketing mix for yourself and your business development process. Without further ado, let’s get into those 3 strategies.
Your proposals provide an excellent opportunity for your marketing personalization. Give your customer the feeling that you are paying close attention to them.
Of course, the usual proposals that you send out to large groups of prospects are great for marketing, but customized proposals that you only share with a particular prospect when you send your proposals are priceless.
For instance, at EntreResults we have a series of programs that we take people through. These programs are the perfect fit for the size of their company and their particular niche. It could be a coaching program that is specifically designed for coaches, trainers, or consultants who are solopreneurs. They also could be tailored to those who are part of a larger network, depending on who the specific potential client is.
However, when we do a sales proposal, we create a customized video that explains the details of the proposal as they pertain to the specific person who has requested the proposal. If someone is considering our Faster Growth Academy, we let them know that they’re going to get some individual coaching, so the customized video in that proposal will discuss their specific needs and what we can do to address them within the program.
If you can’t create personalized videos for your clients, a good alternative is to schedule a time when you can go over the proposal with them and give them some individual attention.
Without a doubt, this is a lost art that is so powerful. Handwritten notes are a very effective strategy to add to the personal marketing mix for yourself and your business. This could include personalized notes or individualized gifts, but one of the main things is that it’s something sent via old-school mail!
Recently, I received a handwritten note from someone. It really stood out because no one does that anymore. It was simple, but it worked perfectly.
It’s a good thing to put into practice with people you want to gain as clients, but it’s also good to do with clients you already have. It is a thoughtful gesture that reflects special attention. You’ll want to send something unique for that specific person that shows you thoughts of them when you decide to send it. If one of your prospects enjoys a certain sport, like golf, send them something related to that. Or, if they enjoy the symphony, send them something related to it. It takes some extra thought, but you must keep it personal.
Referrals, from existing clients, are the most common way for a coach to gain new clients. It is great for marketing personalization. The extent to which this is true may vary a bit depending on your specific coaching practice, but at EntreResults referrals from our current clients are by far our most frequent source of new clients. To that end, we do have a referral program that you should take advantage of if you haven’t yet.
In terms of personalizing it, however, you want to go above and beyond when it comes to your top referral sources or those who refer business consistently. Do something special that’s just for them.
For example, we have taken people out to nice restaurants. It was just a great experience, a great evening. Obviously, it costs a lot more, there’s no expense spared, there’s nice wine and nice steak if that’s your thing. But, it just sends a positive message. We want to go above and beyond with those who provide consistent referrals. We really want to give them an extra thank you, something that’s genuine and personalized.
The other thing about these methods is that they do get you results in business. So, doing them is definitely about results to an extent. But they’re also a lot of fun. It just feels good to do these to them, and part of the reason we become coaches is that we love encouraging people, pouring out to them, and the like. So, this will really help you feel good about your marketing personalization.
Now you have three powerful ways to have personalized marketing in your arsenal. It will do wonders for your business development.
That said, owning a business, while extremely rewarding, is by no means easy, and the ways in which you can keep marketing personalization go beyond the scope of this post.
If you’d like more guidance or clarity regarding your business development or would like to explore anything further that was covered in this blog post, we at EntreResults can help. We specialize in business consulting, sales coaching, and small business help in general, among other services. If you’d like to learn more or feel ready to take your business to the next level, please give us a call or just send an email right here! We’d love to help.
Until then, go out, take action, keep it personal, and have fun.
Please join me again for our next blog post and make it a better than amazing day.
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